The Art Closet
In Collaboration with: Yash Raj Mehta
About the Art Closet..
What’s “New” about the museum? How are museums politicizing engagement with social media to drive the course of Art history? The latest social trends have been convincing enough to accept the fact that pop-ups have become both the fad and the desire. The pop-up as a module presents a great monetization technique without leaving any real impression in the minds of the viewer. The crux of the criticism is that young people are silly enough to pay good money for Instagram bait, a place made for selfie culture that prioritizes style over substance. Therefore, how can museums revive their museum-goer economy amidst the challenge of pop-ups overtaking the market?
Although bringing up a broad range of criticism in the process, maybe the answer is for museums to accept the pop-up as a module to display art. Museums have been historically known to be drivers of cultural enrichment. However, with the ubiquitous presence of pop-ups that call themselves museums, the traditional sense of the word is lost. Museum of ice-cream or the museum of selfies are hardly worthy of the title. Nonetheless, museums can certainly bring back their legacy of promoting art literacy by undertaking their mission through a different lens. If we imbibe the exciting module of a pop-up where poetic, artistic and complex interpretations of art are broken down into their simple elements and portrayed through a series of colorful spaces, people will leave with a deepened sense of what the different genres of art is and their didactic impact on humanity.
The Art Closet aims to promote art literacy by narrating a story for ART. The different pop-up spaces existing within our museum takes you down the journey that led to the existence of that particular art. We’re not proposing mundane art lessons throughout the space, rather making the art come to life by breaking down the complex understanding of color, composition, spatiality and history of the artwork into an actual three dimensional space. A few pop-up spaces currently running in our museum are ones of Pointillism, Doodle Art, Optical Illusion and Action Painting. The aim of our museum is to influence the viewers of art to traverse through these spaces as they would in a normal pop-up setting. The pop-up spaces are temporary. The museum undergoes revamping and changing of artwork once a year thereby promoting art literacy of different kinds of ART at any moment in time.
The hope for such a curated space is that the viewer gains enough interest and excitement, that circulates through social media which enables art education and re-branding of the museum under the typology of a pop-up, which in turn revives the museum-goer economy.
Side Elevation View | Rendered
The Art Closet
Iridescent Glass Facade allows light to pass through, allowing inside Artwork to be seen from the outside.
Elevation Rendering
The four major art movements displayed in our museum at the moment are Illusion art, Pointillism, Doodle Art, and Action Art. All art movements displayed in the Museum have a pop-up space dedicated to them in order to educate the visitors of the origin and history of the Art Movements portrayed.
